“I always felt this profound desire to enter the wine world. For Tuscans, it’s a love that runs through your veins, viscous like blood.

In 2002 I visited the area of the Tuscan coast famous for its fine wines in search of the perfect place to craft my very own blend. I found it near Riparbella, on the highest hill along the coast, because the greatest wines come from great heights.

Elegance, attention to detail and quality, refined simplicity and a love of the land are the hallmarks of Prima Pietra, and pair with my sense of style too.”

Massimo Ferragamo